Protest Pack Research - Words
- walterandedith
- Jan 5, 2021
- 6 min read
Updated: Jan 10, 2021
Protest Pack
The creative freedom to move type around to create your own message and then change the message, depending on the protest or event
I want to look at which words are used most in protest marches, to then make those words into set blocks to use in the protest pack
(pack will contain popular words and then moveable singular letters to customise each projects posters)
I have found a website
which I will use to work out the most frequently used words
Write down all the statements on protest placards in an image from a famous march
Input data into website above to see which words appear most often
Collate data to see if there are any crossovers to use as word blocks in the protest pack

Extinction Rebellion, London, 2018
A lot of the placards in this image show the graphic logo of a timer, it creates a lot of impact, branding the protest.
(References and research in Branded Protest, Ingeborg Bloem and Klaus Kempenaars book)
What part of emergency do you not understand
Non violent
Rebel for life
Declare climate emergency
planet weeps
nature isn’t capital
rise up
non violent
the science is evident we have the technology now we need to act
rebel for life
extinction rebellion
rebel for life
act now
listen to science not your money god
climate emergency
its not fine stop lying do something
rebel for life
rebel for life
be on the right side of history or be at the end of history
rebel: 5
for: 5
life: 5
the: 4
of: 3
emergency: 3
not: 3
do: 2
non: 2
violent: 2
climate: 2
science: 2
we: 2
now: 2
to: 2
act: 2
be: 2
history: 2
what: 1
part: 1
you: 1
understand: 1
declare: 1
planet: 1
weeps: 1
nature: 1
isn’t: 1
capital: 1
rise: 1
up: 1
is: 1
evident: 1
have: 1
technology: 1
need: 1
extinction: 1
rebellion: 1
listen: 1
your: 1
money: 1
god: 1
its: 1
fine: 1
stop: 1
lying: 1
something: 1
on: 1
right: 1
side: 1
or: 1
at: 1
end: 1

Trumps Visit to London, London, 2018
Lots of different aesthetic designs of protest posters, does this show the message as clearly? But does show individuals coming together and no 'brand input"
This is not
Keep trump away from our NHS
His tiny hands off our NHS
Say no to racism misogyny islamophobia anti-semitism climate crisis denial corporate greed transphobia homophobia migrant scapegoating stop trump
T P nothing but contempt contempt contempt contempt contempt contempt contempt contempt
Trump not welcome
Stop trump
Keep off
No to trump
Stop trump nuclear arms
Wanted here not wanted anywhere
Dump trump
Tories out now
We are the
Climate action now
Liar
Trump climate disaster
Our NHS is not on the table
Stand up to racism no to islamophobia and antisemitism
Excuses we must refuse this
System change not climate change
Not in my name
trump: 8
contempt: 8
not: 6
to: 4
climate: 4
our: 3
nhs: 3
no: 3
stop: 3
this: 2
is: 2
keep: 2
off: 2
racism: 2
islamophobia: 2
wanted: 2
now: 2
we: 2
the: 2
change: 2
away: 1
from: 1
his: 1
tiny: 1
hands: 1
say: 1
misogyny: 1
anti-semitism: 1
crisis: 1
denial: 1
corporate: 1
greed: 1
transphobia: 1
homophobia: 1
migrant: 1
scapegoating: 1
t: 1
p: 1
nothing: 1
but: 1
welcome: 1
nuclear: 1
arms: 1
here: 1
anywhere: 1
dump: 1
tories: 1
out: 1
are: 1
action: 1
liar: 1
disaster: 1
on: 1
table: 1
stand: 1
up: 1
and: 1
antisemitism: 1
excuses: 1
must: 1
refuse: 1
system: 1
in: 1
my: 1
name: 1

Womens March, Washington DC, 2017
As above examples show, the visuals of this march are united, this time with colour.
22x28 pink poster board is commercially available in almost the same hue in stores all over America. While not a formally organized part of the march, it represented a united front on the street. (Info From Poster House 20/20 InSight: Posters from the 2017 Women’s March)
We are the storm
Hear our voices
Love trumps hate
Your silence does not
Respect
Womens rights are human rights
The future is female
Hate will not make
Our rights are not up for grabs
Keep your tiny hands
A freedom of speech of worship from want fear
Dumb
Ignore peril
Resist fascist racist
Our rights grabs
Love love
Bodies
Thou shall not
Unity and diversity strength
Resist
Americans will not be ruled by intimidated
Here to smash the patriarchy
We need
Women rights are human right
When she talks
Raised by nasty
Girls just want to have
Patriarchy is for
Get your greed out of our equality
Im with
Fight
Real men
Liberty and justice for all
End voter oppression
Born
We deserve
When did the dollar value become more important than lives
The true greatness of a nation is founded on principles of humanity
Don’t tread
GDP democrats
Grab misogyny
The future is female
Checks and balances matter
We are better
Diversity is beautiful
Stop trying to control our
Rise up
The end is near when
Freedom peril defence night
Pussy grabs back
I am no accepting I cannot to change
Men of quality demand women
The future ks female
Don’t frack
We must tell arts
Hear me roar
Women
Grow
I am no longer
Noisy
Golden showers bring may flowers
This
the: 8
is: 6
of: 6
we: 5
are: 5
our: 5
not: 5
rights: 5
to: 4
love: 3
your: 3
future: 3
female: 3
for: 3
grabs: 3
and: 3
women: 3
when: 3
i: 3
hear: 2
hate: 2
human: 2
will: 2
up: 2
a: 2
freedom: 2
want: 2
peril: 2
resist: 2
diversity: 2
by: 2
patriarchy: 2
men: 2
end: 2
don’t: 2
am: 2
no: 2
storm: 1
voices: 1
trumps: 1
silence: 1
does: 1
respect: 1
womens: 1
make: 1
keep: 1
tiny: 1
hands: 1
speech: 1
worship: 1
from: 1
fear: 1
dumb: 1
ignore: 1
fascist: 1
racist: 1
bodies: 1
thou: 1
shall: 1
unity: 1
strength: 1
americans: 1
be: 1
ruled: 1
intimidated: 1
here: 1
smash: 1
need: 1
right: 1
she: 1
talks: 1
raised: 1
nasty: 1
girls: 1
just: 1
have: 1
get: 1
greed: 1
out: 1
equality: 1
im: 1
with: 1
fight: 1
real: 1
liberty: 1
justice: 1
all: 1
voter: 1
oppression: 1
born: 1
deserve: 1
did: 1
dollar: 1
value: 1
become: 1
more: 1
important: 1
than: 1
lives: 1
true: 1
greatness: 1
nation: 1
founded: 1
on: 1
principles: 1
humanity: 1
tread: 1
gdp: 1
democrats: 1
grab: 1
misogyny: 1
checks: 1
balances: 1
matter: 1
better: 1
beautiful: 1
stop: 1
trying: 1
control: 1
rise: 1
near: 1
defence: 1
night: 1
pussy: 1
back: 1
accepting: 1
cannot: 1
change: 1
quality: 1
demand: 1
ks: 1
frack: 1
must: 1
tell: 1
arts: 1
me: 1
roar: 1
grow: 1
longer: 1
noisy: 1
golden: 1
showers: 1
bring: 1
may: 1
flowers: 1
this: 1

March to Washington, Washington DC 1963.
The placards in this image show reflections in the Extinction Rebellion placards in that they have a strong aesthetic because of the use of simliar typefaces (logo and colour in ER march placards) But in this march, instead of the same message being repeated, the placards show lots of different issues and subjects, showing solidarity through the aesthetic but pushing out lots of issues showing individuality.
Law says end segregation rules in public schools
We march for jobs for all a decent pay now
live
We demand voting rights now
We march for jobs for all now
We demand voting rights now
We demand
We demand
We demand equal rights now
We march
We march now
We
Jobs
We demand
We demand
We march
I U E
Washington board ribbon
We demand an law now
Now
we: 14
now: 8
demand: 8
march: 5
for: 4
jobs: 3
rights: 3
law: 2
all: 2
voting: 2
says: 1
end: 1
segregation: 1
rules: 1
in: 1
public: 1
schools: 1
a: 1
decent: 1
pay: 1
live: 1
equal: 1
i: 1
u: 1
e: 1
washington: 1
board: 1
ribbon: 1
an: 1

Oppose Iraq War, New York City 2003. (Largest anti war protest globally)
Unite placards (branded protest) Again as with other the strong typefaces are most impactful
Answer sign up to get involved
Act not stop war end racism
Peace
Unite unite unite unite unite unite unite unite unite
Us blood for Iraqi oil
Act not stop war end racism
Act not stop war end racism
Money for jobs
No blood oil
Evil
Trapped
Healthcare not warfare
Healthcare not warfare
Healthcare not warfare
Unite unite
The world
Inspections not war
Demand
Penguin say disarm without
All of isreal is occupied territory
The world
Remember Vietnam
War is terrorism
Healthcare not warfare
Healthcare not warfare
Money for jobs
Act now stop war end racism
Act now stop war end racism
Walk out
Walk out
Trapped
Demand
Bush wants oil
Fear bush
No war
No war on iran
Converge on white house march 1
unite: 11
not: 9
war: 9
act: 5
stop: 5
end: 5
racism: 5
healthcare: 5
warfare: 5
for: 3
oil: 3
no: 3
blood: 2
money: 2
jobs: 2
trapped: 2
the: 2
world: 2
demand: 2
is: 2
now: 2
walk: 2
out: 2
bush: 2
on: 2
1: 1
answer: 1
sign: 1
up: 1
to: 1
get: 1
involved: 1
peace: 1
us: 1
iraqi: 1
evil: 1
inspections: 1
penguin: 1
say: 1
disarm: 1
without: 1
all: 1
of: 1
isreal: 1
occupied: 1
territory: 1
remember: 1
vietnam: 1
terrorism: 1
wants: 1
fear: 1
iran: 1
converge: 1
white: 1
house: 1
march: 1
All words, from all marches together create frequencies of..
not: 23
we: 23
the: 16
for: 15
now: 14
is: 12
to: 11
unite: 11
demand: 11
of: 10
stop: 10
end: 9
war: 9
our: 8
rights: 8
no: 8
trump: 8
contempt: 8
act: 7
racism: 7
climate: 6
are: 6
march: 6
rebel: 5
life: 5
up: 5
on: 5
jobs: 5
healthcare: 5
warfare: 5
your: 4
and: 4
out: 4
all: 4
i: 4
emergency: 3
money: 3
be: 3
love: 3
future: 3
female: 3
grabs: 3
keep: 3
a: 3
women: 3
when: 3
change: 3
this: 3
oil: 3
nhs: 3
do: 2
non: 2
violent: 2
rise: 2
science: 2
have: 2
need: 2
right: 2
history: 2
hear: 2
hate: 2
human: 2
will: 2
tiny: 2
hands: 2
freedom: 2
from: 2
want: 2
fear: 2
peril: 2
resist: 2
diversity: 2
by: 2
here: 2
patriarchy: 2
get: 2
greed: 2
men: 2
don’t: 2
misogyny: 2
am: 2
must: 2
blood: 2
trapped: 2
world: 2
say: 2
walk: 2
bush: 2
in: 2
voting: 2
off: 2
islamophobia: 2
wanted: 2
what: 1
part: 1
you: 1
understand: 1
declare: 1
planet: 1
weeps: 1
nature: 1
isn’t: 1
capital: 1
evident: 1
technology: 1
extinction: 1
rebellion: 1
listen: 1
god: 1
its: 1
fine: 1
lying: 1
something: 1
side: 1
or: 1
at: 1
storm: 1
voices: 1
trumps: 1
silence: 1
does: 1
respect: 1
womens: 1
make: 1
speech: 1
worship: 1
dumb: 1
ignore: 1
fascist: 1
racist: 1
bodies: 1
thou: 1
shall: 1
unity: 1
strength: 1
americans: 1
ruled: 1
intimidated: 1
smash: 1
she: 1
talks: 1
raised: 1
nasty: 1
girls: 1
just: 1
equality: 1
im: 1
with: 1
fight: 1
real: 1
liberty: 1
justice: 1
voter: 1
oppression: 1
born: 1
deserve: 1
did: 1
dollar: 1
value: 1
become: 1
more: 1
important: 1
than: 1
lives: 1
true: 1
greatness: 1
nation: 1
founded: 1
principles: 1
humanity: 1
tread: 1
gdp: 1
democrats: 1
grab: 1
checks: 1
balances: 1
matter: 1
better: 1
beautiful: 1
trying: 1
control: 1
near: 1
defence: 1
night: 1
pussy: 1
back: 1
accepting: 1
cannot: 1
quality: 1
frack: 1
tell: 1
arts: 1
me: 1
roar: 1
grow: 1
longer: 1
noisy: 1
golden: 1
showers: 1
bring: 1
may: 1
flowers: 1
answer: 1
sign: 1
involved: 1
peace: 1
us: 1
iraqi: 1
evil: 1
inspections: 1
penguin: 1
disarm: 1
without: 1
isreal: 1
occupied: 1
territory: 1
remember: 1
vietnam: 1
terrorism: 1
wants: 1
iran: 1
converge: 1
white: 1
house: 1
1law: 1
says: 1
segregation: 1
rules: 1
public: 1
schools: 1
decent: 1
pay: 1
live: 1
equal: 1
u: 1
e: 1
washington: 1
board: 1
ribbon: 1
an: 1
law: 1
away: 1
his: 1
anti-semitism: 1
crisis: 1
denial: 1
corporate: 1
transphobia: 1
homophobia: 1
migrant: 1
scapegoating: 1
t: 1
p: 1
nothing: 1
but: 1
welcome: 1
nuclear: 1
arms: 1
anywhere: 1
dump: 1
tories: 1
action: 1
liar: 1
disaster: 1
table: 1
stand: 1
antisemitism: 1
excuses: 1
refuse: 1
system: 1
my: 1
name: 1
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